We approached the checkout replacement of EMOS’ online stores with a great deal of caution and moderate expectations. EMOS had no technological debt with regards to the ordering process. A few months earlier they had launched a new customised developed B2B and B2C e-commerce platform. So was there any room for improvement? Or did things already work well? It turns out that it did and does, and you can read about it in this case study.
We tested the results of the new checkout using the A / B methodology - this meant that 50% of users opened the old checkout and the other 50% checkout with the Convertim implemented checkout. The study covered the period from April 1 to April 25, 2022.
In the Czech localisation (which generates the highest revenues), the increase in conversion compared to the old solution was +5.3% for all devices. In the second largest domain, the increase in conversion was +4.9% for all devices, and as much as +8.3% in the group of mobile devices.
As for the checkout time, for EMOS.cz, it decreased by 44.9%, and for the EMOS.sk domain it lowered by 28.7%. What's more, the average order value increased by 9.6%.