Agátin svět Case Study

Agátin svět was our next implementation of the Convertim platform. After the successful implementation at EMOS, we were full of hope to maintain the positive results. So what challenges awaited us this time and was it possible to achieve an increase in conversion for this client? Find the answers below.

https://www.agatinsvet.sk

+10.42 %

conversion increase

+42.63%

conversion increase for mobile

-30.57 %

checkout time

+3.4%

average order value

Overview

Agátin svět sells creative, didactic toys and school supplies. It started in 2007 as a Czech online store, and today Agátin svět has seven brick-and-mortar stores. In recent years, Agátin svět launched online stores for the Slovakian, German, Austrian, Slovanian and Italian markets. The concept of Agátin svět is unique in that the founders carefully select the assortment of products from proven manufacturers who adhere to the same principles of quality. All products in their stores come from proven brands from all over the world, such as: Janod, Djeco, Lilliputiens, Brio, Haba, SmartMax and many others.

Challenge

Omnichannel sales

Agátin svět sells through both their online store and brick-and-mortar stores. This means that during the ordering process, their shoppers can choose to collect their order in person from one of the brick-and-mortar stores. We adjusted the map function so that Agátin svět’s customers can conveniently switch between the map with pick-up points and the map with brick-and-mortar stores.

Donation for charity

Agátin svět willingly joins various charity activities. During the ordering process, they provide their shoppers with an option to donate money to a chosen charity. As a result, we took this function into account when implementing Convertim in their online store.

Mobile channel

Nowadays, mobile channel generates the most visits in B2C ecommerce. Unfortunately, until the implementation of Convertim in Agátin svět, the conversion from this channel was very low; in fact below the average for this industry. We wanted to prove that Convertim could significantly improve this result.

Gaining client’s trust

This is one of the first implementations of Convertim, which is why we value the openness of our clients to implement innovations despite the existing risks. In this case, the implementation of Convertim in other markets depended on a positive result on the Slovak market. We are happy that we have met Agátin svět’s expectations and that we have expanded our client’s markets further.

Solution & Outcome

In line with the marketing strategy of the Agátin svět owners, we started with the implementation of Convertim on the Slovak market in April 2022. The positive results allowed us to determine the future success of implementing the platform on other markets. In the third week of July 2022, Convertim was also launched on the main Czech domain.

Results

As in previous cases, we tested the results of the new checkout using the A / B methodology - this meant that 50% of users opened the old checkout and the remaining 50% checked out with the Convertim implemented checkout. The study covered the period from June 19th to July 19th 2022. The experiment was carried out on the Slovak market.

The increase in conversion compared to the old solution was 10.42% for all devices. In the mobile channel, the increase in conversion was a spectacular 42.63%.

As for the checkout time, it decreased by 30.57 %. What's more, the average order value increased by 3.4%.

‍

I see Convertim as an opportunity to easily update a key part of the purchase flow to meet current users requirements without having to modify the structure of the webshop. Most of our visits, transactions and sales are from mobile phones and Convertim is designed for mobile shopping. We are very satisfied with the results of the implementation. The difference of 42% in the quantity of completed transactions on mobile devices compared to the existing website shows how much user requirements have changed over the last few years and how important it is to respect and adapt to them.

Kristýna Křížová

Agátin svět, Owner

The key to success in running this project was great communication between three parties: the customer, the provider of the e-commerce platform, i.e. the company Shopsys, and us. Data shows that Agátin svět shoppers clearly find Convertim more user friendly than the original checkout process. It also shows us that our mobile-first approach is the correct one.

Martin Randula

Convertim, Project Manager

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