Agátin svět was our next implementation of the Convertim platform. After the successful implementation at EMOS, we were full of hope to maintain the positive results. So what challenges awaited us this time and was it possible to achieve an increase in conversion for this client? Find the answers below.
As in previous cases, we tested the results of the new checkout using the A / B methodology - this meant that 50% of users opened the old checkout and the remaining 50% checked out with the Convertim implemented checkout. The study covered the period from June 19th to July 19th 2022. The experiment was carried out on the Slovak market.
The increase in conversion compared to the old solution was 10.42% for all devices. In the mobile channel, the increase in conversion was a spectacular 42.63%.
As for the checkout time, it decreased by 30.57 %. What's more, the average order value increased by 3.4%.